Campaign Setup
Enter your campaign details and business KPIs. All calculations update in real time.
Campaign Information
Step 1 of 2
Business KPIs
Step 2 of 2
Revenue per conversion
Channels & Budget
Distribute your budget across channels and set performance targets for each.
Total Budget
Enter budget to begin
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Channel Allocation
0% of 100%
| Channel | Share % | Budget | CPM Target | CPC Target | CTR % | CVR % | CPA (calc) |
|---|---|---|---|---|---|---|---|
| Total | 0% | — | Allocation should equal 100% | ||||
Funnel Stage Split
Performance Forecast
Auto-calculated projections based on your channel inputs and budget allocation.
Channel-Level Forecast
| Channel | Budget | Impressions | Clicks | CTR | Conversions | CVR | CPC | CPA | ROAS |
|---|
Monthly Projection
ROAS by Channel
Budget by Channel
Funnel Calculator
Full journey from Impression to Revenue. Identify drop-off points at each stage.
Funnel Stages
Custom Conversion Rates
Adjust per industryBreak-Even Calculator
Break-Even Units
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Enter values to calculate
Scenario Planning
Compare Pessimistic, Base, and Optimistic scenarios by adjusting conversion rate multipliers.
CVR Multipliers
1.0 = your current CVRWeekly Performance Tracker
Enter actual weekly numbers from Ads Manager. Variance vs target calculates automatically.
Insights & Recommendations
Automated analysis based on your campaign data.
Performance Insights
Recommendations
KPI Dashboard
Full campaign overview. Ready to share with your client.
Budget by Channel
Monthly Revenue